New IAVA ad

Posted: April 30, 2009 in soldiers
Tags: , , , ,

I got this email from IAVA earlier today and thought it needed to be shared:

Dear Michael,

Watch the ad“What was it like? Were you scared? Are you OK?”

For anyone who has welcomed someone home from Iraq or Afghanistan, these questions may sound familiar.

After spending months, or years, apart, being reunited at the end of a deployment is a welcome relief. It means the end of waiting for phone calls and worrying about a loved one’s safety. But millions of families and friends of veterans are finding that coming home isn’t always easy.

For them, we have one message: we can help you start the conversation.

Today, we’re launching a massive new effort, in partnership with the Ad Council, to empower the friends and family members of Iraq and Afghanistan veterans, and to offer support and guidance after a deployment.

Click here to watch our new television ad at Then please forward it your friends and family, and help us reach our goal of 100,000 views by Mother’s Day, May 10th.

Starting today, the ad will be on TV, as well as radio, online and in magazines and newspapers. Hundreds of media companies, from local television stations to national magazines, are offering to run them free of charge, by donating ad space. Because of their generosity, we’ll be able to reach friends and family members of Iraq and Afghanistan veterans in every corner of the country.

Click here to watch the television ad, and learn more about this effort at

With the drawdown in Iraq and a new wave of troops heading to Afghanistan, these ads are launching at a critical time. Friends and family play a crucial role in supporting their men and women in uniform, and now it’s our turn to support them.

Please take a minute to watch the ad now.

Thank you for standing with us.



Paul Rieckhoff
Iraq Veteran
Executive Director & Founder
Iraq and Afghanistan Veterans of America (IAVA)

  1. […] for not only Iraq and Afghanistan war veterans, but also to their spouses! I want to thank this blog for guiding me to this […]

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